![]() Lacas and Warman have spent a lot of time considering the way in which musicians and other artists operate. ![]() To get there a second time should involve pushing one button at most. Then we want to capture the essence of what it took to get there, all the aspects involved in making it what it is. But we want to do the whole thing only once. We can go back and paint over sections that we don't like. In fact, electronics have allowed us to approach music more like an artist approaches a canvas. So part of the Lone Wolf philosophy became "Everything that can be configured, must be - no more than once." Lacas continues this train of thought, "Rembrandt didn't mind painting a picture once, but he'd never go back and do it again. Of course, no technology yet developed can read minds. Even so, Lacas guarantees that "the end user will be entirely shielded from everything that we do." Of course, the simpler the vision, the more complex the underlying processes that support it. THE DEVELOPMENT OF MediaLink is driven by a simple vision ("One button, one cables"). While this is a worthy goal sought by many in the past, it has rarely if ever been fully achieved. in order to develop an entirely integrated, transparent system with which musicians, film-makers and other media artists can concentrate on their craft without worrying about the supporting technology. Lacas and Warman formed their own company, Lone Wolf Inc. The technology was necessary because of the complexity of the musical arrangements, but was too distracting to deal with when I was in creative mode." Lacas explains: "We were having trouble making an album over the last couple of years because of all the technology getting in the way. MediaLink was inspired by a desire to simplify their life in the MIDI studio. Both are avid musicians who have been working in the computer network and data communications industries for the last ten years. MediaLink is the brainchild of two Americans, Mark Lacas and David Warman. While MIDI was developed specifically for electronic musical instruments, MediaLink is designed to carry simultaneous signals from any digital media system, including MIDI, digital audio, and SMPTE with equal ease. Like MIDI, MediaLink defines hardware and software protocols that third party manufacturers can implement in their equipment. But for others, technology throws cold water on the creative spark.Įnter MediaLink. Of course, this isn't true of all musicians. It's hard to be spontaneous when you have to look for the cause of a stuck note or the reason why a synth isn't responding. They find that complex technology, which was developed to help them be more productive, actually ends up inhibiting their creativity. This requirement leads many musicians into a quandary. However, although these systems have been integrated to a certain degree (particularly SMPTE and MIDI), they have remained essentially separate entities with little that they can actually say to each other.Īll these developments have one thing in common: they all require a relatively high degree of technical sophistication of their users. Digital audio was born with the promise of superior fidelity, microscopic editing and no generational loss. The world of film and video had been using SMPTE for synchronising dialogue and sound effects to picture for some time. Although the first use of MIDI was merely playing one synthesiser from another keyboard, creatlve minds everywhere soon expanded its application and large, integrated music systems began to appear.Īs musicians were incorporating MIDI into their activities, other media systems were also being developed. With unprecedented co-operation between competing synth manufacturers, MIDI equipment can be connected and used together - at last. WHEN YOU STOP and think about it, the very existence of MIDI is astonishing. HERE'S A PEEK AT WHAT MAY WELL BE THE FUTURE OF MEDIA SYSTEM INTEGRATION. Medialink Group's April-September Profit Rises 12.MEDIALINK COULD DO FOR MIDI, SMPTE, VIDEO, AND AUDIO SYSTEMS WHAT MIDI DID FOR MUSICAL INSTRUMENTS. Medialink Group Unit Becomes Exclusive Master Agent of Le Petit Prince for Japan Shares Climb 12% ![]() Medialink Group Trustee Buys 13.3 Million Shares for Award Scheme Medialink Group Limited Reports Earnings Results for the Full Year Ended March 31, 2023 Medialink Group Limited Proposes Final Ordinary Dividend for the Year Ended 31 March 2023, Payable on October 30, 2023 ![]() Medialink Group to Collaborate with Ocean Park Hong Kong for Emoji-Themed Event Medialink Group Limited Approves Final Dividend for the Year Ended 31 March 2023 ![]()
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